Insights & ideas
some on LinkedIn, some here onlyOn product design, product management, and building with AI - lessons from real projects.
Longer, deeper articles published only here.
Short ideas I share there, kept here in full.
Users don't need a smart system. They need a clear one.
A full evaluation of a Saudi government system - how small, repeated friction compounds into real cost, and how we fixed it without a redesign.
AI raises the floor. You raise the ceiling.
AI made execution cheap. What's scarce now is knowing which problem is worth solving - and owning that decision.
A launch doesn't create problems. It exposes the ones you never settled.
Most last-minute launch crises aren't technical failures. They're decisions that were never assigned an owner.
The blank canvas isn't a creativity problem. It's a momentum problem.
When time is tight, what stalls a team isn't a shortage of ideas - it's the absence of a first draft to argue with.
AI feedback needs more than a thumbs-down button
New research raises a practical question: does user feedback help your product team make decisions, or merely collect ratings? A framework for designing correction and turning feedback into measurable improvements.