Your partner for seamless user experiences, compelling visuals, and robust technical solutions.
Client meeting : A Google Meet or Zoom call to understand project requirements and goals
Problem research : Analyzing competitors and market trends for deeper insight
Setting objectives : Defining goals, expected outcomes, and timelines
Requirements analysis : Defining the core pages and functions the app or site will include
Information architecture : Organizing content so it is easy to reach
User flows : Designing usage paths for a seamless user experience
Brainstorming : Gathering ideas that shape the project’s visual identity
Page design : Setting the visual direction and designing every page
Figma prototyping : Building prototypes in Figma to review with the client
Final testing : Making sure all elements work correctly
Revisions : Applying changes based on client feedback
Handoff : Delivering ready files into the developers’ workspace
I founded Sab3a to build products design-first, from strategy to shipped product. I lead a cross-functional team across web and mobile, hands-on in research, product direction, and UI. If you're a founder turning an idea into something real, this is my daily work.
I own product design at Tahwool while leading design for Rentoor, a startup under its umbrella - enterprise and startup work side by side. Highlights include Sirkits, a government system redesign for the Saudi Contractors Authority, and hackathon platforms for SOCPA and more.
I designed Nokhba, an AI-assisted design system built for UAE government compliance - bilingual, RTL-ready, WCAG 2.1 AA accessible. I used AI to speed up tokens and documentation without cutting corners. The result shipped production-ready, not as a prototype.
I work with Delightrics as a senior product designer, bringing the same research-driven, systems-first approach I apply across all my client work. If you've looked through my other engagements, you'll know I don't design in isolation - I embed with the team, understand the business problem first, and design toward outcomes, not just screens.
I directed the design system for a banking platform spanning Saudi Arabia and Egypt - an environment where consistency and accessibility are compliance requirements, not preferences. I built reusable components and led design QA at enterprise scale.
I designed and optimized the mobile-first UX for Rentoor, a rental marketplace, from the ground up. I ran usability testing with real personas, defined interaction flows for the native apps, and worked closely with branding on visual integration.
I built JIFF's cross-platform design system from zero - component library, tokens, brand alignment. Once in place, the team prototyped faster and handed off to developers without the usual back-and-forth.
I led design for a freelancing platform built for the Saudi market, from research to high-fidelity UI across web and mobile. I worked directly with developers and iterated continuously based on real usability testing.
I designed a mission-driven platform connecting users with restaurants to reduce food waste. Under a fast timeline, I kept the experience clear and usable so the social mission came through.
I led UX/UI for Drive7's website and app, and the numbers show it: engagement up 15%, bounce rate down 25%, brand recognition up 30%. I built accessible design systems and worked Agile with the dev team.
Alongside full-time roles, I worked with 30+ clients globally on web/mobile apps, SaaS, eCommerce, and early AI tools, maintaining 5-star ratings throughout. This is where I built the range I bring to every engagement today.
