Ibrahim MushtahaCairo
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Product Design · Mobile App

Hipidy - seamless delivery solutions

Product DesignMobile App Design
01Overview

Hipidy is an application designed to streamline the delivery process from restaurants and stores to customers. I led the user experience and user interface design to ensure ease of use and efficiency, focusing on providing a seamless experience for both customers and partners.

RoleLead Product Designer
Timeline4 months
PlatformiOS & Android
Year2024
Hipidy - seamless delivery solutions
02The user

Who we designed for

a story in three steps
R1 →
Who?Rana, 29 - a busy professional
?2 →
The situation

She wants to order from several local shops in a single order without hopping between apps.

✓3
What they want

A fast, reliable order with live tracking and flexible payment.

03The challenge
what hurt

The market was crowded with fragmented delivery apps, each vendor with its own. Customers juggled multiple accounts, repeated fees, and inconsistent experiences. The challenge was to unify it all into one platform serving customer, vendor, and driver together.

04Approach

How we worked

step by step
1
Research & discovery

Interviews with customers, drivers, and vendors to surface the real pain points.

2
Experience architecture

A unified ordering journey and a shared multi-vendor cart with clear tracking.

3
Design & prototyping

A full design system and interactive prototypes tested with real users.

05Solutions

What we designed

key decisions
01Unified multi-vendor cart

Customers add items from several shops and check out once, cutting order steps dramatically.

02Live driver tracking

A live map with accurate ETAs that boosted customer trust.

03Vendor dashboard

A simple interface to manage products, orders, and inventory in one place.

06Impact

Outcomes

in numbers
40%increase in order completion
2xfaster checkout
4.8vendor rating