Barakah - enabling sustainable choices
Barakah is a platform that aims to reduce food waste by connecting restaurants and stores with individuals and institutions wishing to purchase surplus food at discounted prices. I led the design of a user experience and user interface that focused on simplicity and visual appeal, while promoting trust and ease of use. The result? A platform that promotes sustainability and empowers society to make positive change.
Who we designed for
a story in three stepsShe wants eco-friendly products but does not know which are genuinely trustworthy.
Transparent comparison backed by clear impact data.
Consumers wanting sustainable options faced scattered information and misleading marketing claims. The challenge was turning complex impact data into a simple interface that builds trust and drives better choices.
How we worked
step by stepStudying how people understand sustainability criteria and what they trust.
An easy-to-read visual impact score for each product.
A comparison flow that surfaces better alternatives without overwhelm.
What we designed
key decisionsA simple card summarizing a product's environmental impact at a glance.
A side-by-side view that highlights the more sustainable choice.
Clear sources for every number to build user trust.
Outcomes
in numbers
