Barakah — enabling sustainable choices
Barakah is a platform that aims to reduce food waste by connecting restaurants and stores with individuals and institutions wishing to purchase surplus food at discounted prices. I led the design of a user experience and user interface that focused on simplicity and visual appeal, while promoting trust and ease of use. The result? A platform that promotes sustainability and empowers society to make positive change.
Work details
The challenge
Consumers wanting sustainable options faced scattered information and misleading marketing claims. The challenge was turning complex impact data into a simple interface that builds trust and drives better choices.
Use case
Impact research
Studying how people understand sustainability criteria and what they trust.
A clear rating system
An easy-to-read visual impact score for each product.
The decision journey
A comparison flow that surfaces better alternatives without overwhelm.
Design solution
Through thoughtful design and a seamless user experience, the challenges turned into measurable results that boosted growth and user satisfaction.
Visual impact score
A simple card summarizing a product's environmental impact at a glance.
Smart comparison
A side-by-side view that highlights the more sustainable choice.
Data transparency
Clear sources for every number to build user trust.
