Qaff — AI creativity in content writing
An Arabic-first platform that generates professional marketing content with AI in seconds.
Work details
The challenge
AI writing tools were weak in Arabic, producing awkward text blind to cultural context. The challenge was an experience that generates natural, professional Arabic with full control over tone and style.
Use case
Implementation Steps
The process began with in-depth user research to understand marketers' needs and challenges. Wireframes and prototypes were then created to test user flows and ensure usability. Final designs were developed based on feedback, with close collaboration with developers to ensure accurate and effective implementation. The result? A platform that enhances marketing efficiency and delivers actionable insights.
- User Research:
Understanding marketers' needs and challenges.
- Data Analysis:
Identifying the platform's key requirements.
- Wireframes & Prototypes:
Testing user flows and ensuring usability.
- Visual Design:
Developing a comprehensive design system and clear data visualizations.
- AI Integration:
Ensuring seamless integration between the front and back end.
- Usability Testing:
Gathering feedback and refining the design.
- Launch & Continuous Improvement:
Monitoring performance and developing regular updates.
Design solution
Through thoughtful design and a seamless user experience, the challenges turned into measurable results that boosted growth and user satisfaction.
An editor that speaks Arabic
Natural Arabic that respects context, dialect, and brand identity.
Goal-based templates
From social posts to product descriptions, ready templates save time.
Tone control
Simple sliders to move between formal, friendly, and promotional.
